Lisa Ward has done many things in her 26 years of entertainment, from starting DeadLine Production, working with Tahj Entrainment, Club Promoting, Video Director and fashion. She started in the entertainment game at a very young age thanks to her parents and the love of one day being an entertainer herself. Lisa was a rapper that has been on the hardest stage in the world, the Apollo Theater and not as an amateur but a guest at Amateur Night. Thanks to the Master of Ceremonies Ralph Cooper, Ralph Cooper 2nd she has opened for Full Force and shared the stage with artists like Rob Base and Doug E. Fresh as well. When people saw Lisa performed they would say it was like seeing Mc. Lyte & Queen Latifah on stage all at the same time. Just like a lot of female rappers in the mid 80’s and 90’s she was faced with many obstacles that pushed her more to the business aspect of music.

Her mother was a singer and her father was the business man in the background. She is the second oldest out of eight kids. Lisa also has two kids who she feels will follow in her footsteps when it comes to entertainment and helping the youth of today. She was a very gifted child. Lisa loved rapping but her parents knew she was going to be a great business woman in entertainment. By the age of thirteen people knew her calling was the entertaining world, be it on stage or off. Lisa has worked with the best from her time. She might be from around the globe but she has the heart of a Philly and New York girl.​

She has already worked with or was monitored by people like Kevin Woodley, Kurt Woodley, DJ Ron G, Full Force, Rob Bass, FUBU, Black Expo, Shabazz Bro’s, MBK Entertainment, DJ S&S, DJ Jazzy Joyce just to name a few..  Lisa took a break from entertainment until she worked with her cousin Dr. Tameka Doc Wright.  Lisa has helped and worked with many Hip Hop and R & B artists. In 2009 God change her life and she knew that her gifts had to be used to impact the youth of today.  Lisa always loved working with kids and young adults. She wanted to give other kids and young adults a shot at having a career in business while at the same time opening the doors to the entertainment business. Lisa comes from a time where people worked together to raise the children of the future. With the support of Tahj Entertainment as well as producers like Keith Johnson, Braion L McQueen aka B2DaDot, Dr. Tameka "Doc" Wright and her community Lisa was able to be one of the creators of the Arising Phoenix Album project. This project was a door way for some great young talented people.  You would think she would stop there but she realized that she wanted to help those young people who were talented in other things out side of music. She also wanted to show the world if you give a young person a chance to be all that they could be and then some, it would be a stronger generation of youth.

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This lead her to creating Secdum Magazine and partnering up with Raymond Woods Jr the founder of Secdum Society who is amazing 21 year old.  As well as working with a team of amazing and talented young adults like her daughter Jasmine Quaye, Charles Johnson lll, Amber Twyne, Mike Brown, Geri-Lynn Williams and Daniel Delgado. Lisa is a woman that lives her life not for herself but for the youth. She wanted a Magazine that would be a one stop location. That is about entertainment, fashion, technology, health, gospel, inspiration and beauty awareness.  Secdum Magazine is that go to magazine for the, know.  Lisa wanted a magazine that gives you that personal relationship when you read it. By giving you more of that one on one Q&A time with that entertainer, writer, model etc.So when you see her team or hear the name Lisa Ward you think of Style That Is Everlasting, Creative Which Sparks Determination, Within their Unique Individual Members.